The Gibson Dunn voice and tone is smart, confident, authentic, respectful, and direct.
It is a firm that is truly driven by its core values and is confident that its clients are indeed the true beneficiaries of its great intellect, traditions and heartfelt beliefs.
Their brand visual vocabulary was redesigned to reflect these. A consistent, yet flexible system was created and rolled out. Important unifying elements include black and white reportage-style images of the company's partners hard at work, accompanied by a sophisticated and rich color palette.
Proposal Cover System