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Stroock & Stroock & Lavan, a well-established,
150-year-old law firm, needed to evolve the company and create a brand which would distinguish it from other law firms in a manner that resonated with its attorneys, clients and the market. For the wordmark, the name was immediately shortened to Stroock. 
An extensive business system was designed and rolled out, including comprehensive brand guidelines and macro templates for use in multiple offices nationwide.

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