University of Phoenix Alumni Homecoming.

A system of flexible graphic translations of pathway is a metaphor for alumni
to reconnect and re-engage at the University’s Homecoming events. This system works for all three Homecoming event experiences: professional, social and family. Applied
in the alumni brand’s secondary color palette, the pathways are translucent and can overlap in a variety of ways. Circles are included as a graphic element to represent alumni. The visual system includes a spectrum of assets including print, digital and environmental. 
The pathways became an effective and engaging element when
animated for video applications.



Poster for professional events.

Poster for social events.

Poster for family events.

Direct Mail Invite

Online Banners

Email Invite Templates